Google Adwords | Web Traffic Fraud.com

As pay per click prices steadily increase so will click fraud scams surrounding it. Web Traffic fraud or click fraud happens mostly in PPC advertising where a person or a computer program (bot) repeatedly clicks on an ad, without the intention of visiting the target link. The aim of web traffic fraud is to generate a pay per click revenue that does not give the advertiser an opportunity to earn a sale.

Any person who promotes a PPC ad can indulge in this behavior to artificially boost his revenue split. However since that is punishable by law in many jurisdictions often third parties are used to boost the clicks.
For example, if a blogger runs a PPC campaign such as Google adwords in his site, he may ask his friends and family to click on the ads so that he can earn more revenue. This may be done with a good intention, however if the blogger is accused of a web traffic fraud, then the plan might actually be counter-productive and cause his affiliate account to be suspended and all funds earned withheld until final reconciliation with advertisers.

There are also fraudsters who commit web traffic fraud (click fraud) with a malicious intent. These can include competitors of the companies who own the websites running PPC ads. If they are both operating in a highly competitive market, then the competitor may want to deplete the advertiser’s online campaign budget by making him pay an exorbitant amounts of money for traffic that does not generate any revenue.

Another type of rampant fraud found on PPC engines are competitors of people who host PPC ads on their sites (i.e. adwords content network) . When a competitor clicks on these ads, it may seem as if the publisher/webmaster is doing this to artificially boost is revenue. This may lead to a cancellation of the contract with that publisher/webmasters site. If an online content publisher uses PPC ad revenue as his main income stream then this kind of attack could be devastating and put the site out of business.

Then there are competitors that simply click other advertisers ads depleting their advertising budget in a effort to make them drop the ad from the rankings so that their ad will dominate. These people do not look for the financial reward but rather the satisfaction that comes from having attacked an ‘enemy’. These attacks are the worst to fight against since its very difficult to detect methodical clicks slowly say after day. You must always be careful about these fraudsters, whether you are a publisher or an advertiser. There are many ways to catch them. Bookmark this site to find out in future articles regarding click fraud.

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