PPC Networks | Web Traffic Fraud.com

If you are a small business owner who has decided on relying on PPC advertising as a part of your online marketing campaign, then you need to know how to protect yourselves against web traffic fraud. This is especially important in areas such as electronic cyberspace where the competition in the online market place is too fierce to ignore.

Web traffic fraud can cause a devastating financial impact on your business operations. And like any other catastrophes it is better to prevent click fraud or at least identify it as soon as it occurs and even take corrective actions before it occurs.

As we know search engines like Google which run popular PPC networks such as Adwords are aware of the growing menace of web traffic fraud that cost its customers millions of dollars each year. There are several inbuilt mechanisms in these programs which handle stuff like automated script based click generators. And the search engines try their best not to invoice these clicks to the advertiser. However some kinds of fraud escape even their watchful eyes and filters and therefore as an advertiser you need to do what it takes to protect yourselves against undetectable click fraud, rather than trusting the search engine to handle.
After all its your hard earned dollars that are at jeopardy.

DIY: Doing it yourselves entails that you have the technical prowess to identify click fraudsters. However, it could be really difficult to go through thousands of IP addresses, domain names etc. and log files, especially after heavy web traffic spikes that an attack can cause.
Outsource It: There are several vendors who offer great tools to prevent web traffic frauds. It would be a great idea to purchase these tools or hire an expert outsider to do the fraud prevention on your behalf.

There are certain things that you should keep in mind while selecting your vendor for fraud prevention. The first and foremost is that the service is reliable and reputable. Ask for frequent tracking reports so that you know what they are doing. Also get a vendor who has got positive feedback about their solution’s effectiveness. And keep in mind many third party ad tracking service providers skimp on fraud detecting in their system. Usually it’s a addon to ad tracking not a proactive fraud detection system.

Once you identify that a fraud has occurred, immediately notify your advertising network provider. Possibly you will be reimbursed in time – but make sure you have stringent no nonsense log data to back up your suspected fraudulent clicks, otherwise that money will be gone forever.

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